Returning to the south of France for the 75th year, the Cannes Film Festival is once more the mecca for the world's biggest, brightest brands and stars.

This year, Susan Beischel, founder and Creative Director of Skin, followed up on the success of last year's Cannes Pajama Party, attended by over 400, by hosting a more intimate yacht party to debut the new Skin MEN's collection!

Celebrities attending were given a sneak peek and opportunity to try on the collection while dining on a French plate of assorted hor d'oeuvres and celebratory rosé and Aperol Spritz cocktails with fresh grapefruit slices.

Cruising the sea was the perfect relaxing venue for a casual luxury lifestyle. With a fashionable take on comfort, working in natural and primarily organic Pima cotton materials, Cannes was the perfect setting to debut the new collection.

Now men have the opportunity to live in  the same ultra-soft organic Pima cotton pieces that women crave.

Aboard the yacht, we welcomed Jimmy Akingbola from BEL AIR along with Gilles Marini and Max Ryan from Sex and the City & Sex and the City 2.